KISS > Keep It Simple Stupid

If what we say is complicated and complex we are foolish.

Great leaders speak in clear, simple, easily understood terms.

Everybody following understands exactly what is required.

The signal is clear about where we are going and where we are not.

Great leaders master the art of communication.

Successful communication is not in how much is said, but rather in the clarity. Did the listeners get it?

If they 'got it', at what level were they inspired to act?

Our people get courage from clear communication.

They get ready for war.

Say it as simply as you possibly can.